OUGD402 - Self Branding - Embossing and Stamping

Embossing is a technique where a pattern, image or type are pressed into paper to make a 3 dimensional effect. This is makes an engaging design without having to use ink or any print techniques.

Many different products use embossing in their packaging, this coyotes a tone of voice for a classy product. The end result often produces a minimal design as colours and printing are not needed when embossing has been used which is what creates this tone of voice.

Often to give more of an effect colour can be used within embossing and sometimes foiling is used. This creates a shine within the embossed design which give the packaging an engaging design.

Another effect that I am looking into which suits the tone of voice for the style of packaging I am producing is stamping. I would be able to produce a stamp design and print onto my stock, similar to letterpress.