OUGD602 - F1 Rebrand

Whilst on my placement, Formula 1 announced a rebrand to the sporting event. Their new identity looks much more modern, but still using a retro style, holding to F1's extreme and dynamic nature, and speaking to the fans of the sport and attracting to the main reason people love the sport so much. It is the perfect example of informed design that effectively communicates the core values of the sport. This approach to identity can be taken forward in my own practice.

Alongside a new logo, three complete type collections have been made that are used throughout their material, even the logo is placed on champagne bottles for winners.

This is an example of how simple design can be displayed world wide across multiple media channels and how effective minimal timeless design can be and is putting emphasis on how I should be keeping design simple so that it doesn't outdate. 

It is also an example of how good design can be placed into my own personal interests and make an experience so much more enhanced. It is putting more confidence in me that bigger companies are starting to care more about their image and using good design. It is also encouraging me to look into how I can bring my design into my passion and make a career out of it.

https://www.itsnicethat.com/news/wieden-and-kennedy-formula-1-graphic-design-271117